Marketing factors affecting the making of media products: characteristics and typology

  • Ekaterina D. Kornievskaya Belarusian State University, 4 Niezaliezhnasci Avenue, Minsk 220030, Belarus

Abstract

The article considers marketing factors affecting the making of media products in the editorial offices of mass media. The study identifies eight marketing factors of this order: price, product, place of sale and distribution methods, promotion, volume of sales, product popularity among customers, recognition, as well as reputation in the market. However, the degree of impact varies and depends on several regulatory indicators, including media type, editorial budget (including promotion costs), characteristics of the target audience.

Author Biography

Ekaterina D. Kornievskaya, Belarusian State University, 4 Niezaliezhnasci Avenue, Minsk 220030, Belarus

postgraduate student at the department of communication technologies and public relations, faculty of journalism

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Published
2024-04-01
Keywords: mass media, target audience, media products, marketing factors, 4P marketing mix, multimedia release, promotion
How to Cite
Kornievskaya, E. D. (2024). Marketing factors affecting the making of media products: characteristics and typology. Journal of the Belarusian State University. Journalism, 1, 20-26. Retrieved from https://journals.bsu.by/index.php/journalism/article/view/5806
Issue
No 1 (2024): Journal of the Belarusian State University. Journalism
Section
Media Strategies and Tactics

Copyright (c) 2024 Journal of the Belarusian State University. Journalism

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