Genre originality of materials about the automobile brand «Geely» on the pages of Belarusian media

  • Xiaoxu Li Belarusian State University, 4 Niezaliezhnasci Avenue, Minsk 220030, Belarus

Abstract

The article emphasises the relevance of studying the genre uniqueness of materials when promoting an automobile brand. The empirical basis of the study consisted of publications in the Belarusian periodicals «Belaruski chas», «Belorusy i rynok», «Vestnik Belneftekhima», «Delo», «Director», «Rjespublika», «SB. Belarus’ segodnya», «Sel’skaya gazeta», «Ekonomiheskaya gazeta». The main stages in the media promotion of the brand «Geely» in the Belarusian print media in 2013–2023.

Author Biography

Xiaoxu Li , Belarusian State University, 4 Niezaliezhnasci Avenue, Minsk 220030, Belarus

postgraduate student at the department of communication technologies and public relations, faculty of journalism

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Published
2024-04-01
Keywords: brand, mass media, genres of journalism, interview, «Geely»
How to Cite
Li , X. (2024). Genre originality of materials about the automobile brand «Geely» on the pages of Belarusian media. Journal of the Belarusian State University. Journalism, 1, 42-49. Retrieved from https://journals.bsu.by/index.php/journalism/article/view/6011
Issue
No 1 (2024): Journal of the Belarusian State University. Journalism
Section
Media Strategies and Tactics

Copyright (c) 2024 Journal of the Belarusian State University. Journalism

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