Methodological aspects of studying communication strategies of religious organizations

Authors

  • Anastasiya V. Kirylava Belarusian State University, Niezaliežnasci Avenue, 4, 220030, Minsk, Belarus

Keywords:

religious organizations, communication strategies, religious organization positioning

Abstract

The changing role of religion in modern post­secular society leads to the transformation of its relations with the state and secular society. It requires new communication strategies for external and internal target groups of religious organizations. The article presents an attempt to operationalizate the concept of communication strategy of religious organization. The author offers basic comparative analysis schemes of communication strategies of religion organizations, which are based on structural models of mass communication and take into account the degree of researcher access to the internal information of religious organization.

Author Biography

  • Anastasiya V. Kirylava, Belarusian State University, Niezaliežnasci Avenue, 4, 220030, Minsk, Belarus

    senior lecturer at the department of social communication, faculty of philosophy and social science, competitor at the department of sociology, faculty of philosophy and social sciences

References

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Published

2019-02-18

Issue

No. 1 (2019): Journal of the Belarusian State University. Philosophy and Psychology

Section

Social Researches

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How to Cite

[1]
Kirylava, A.V. 2019. Methodological aspects of studying communication strategies of religious organizations. Journal of the Belarusian State University. Philosophy and Psychology. 1 (Feb. 2019), 86–90.