Social representations of tourists by various groups of hotel employees and self-representations of tourists representatives of separate countries
Abstract
The article is devoted to the verification of hypotheses related to the influence of the gender of respondents, their position and other attributes on the nature of social representations. The article also includes the material of a comparative analysis of the social representations by hospitality industry employees about various national groups of tourists with relevant self-representations of tourists. The article concludes with the results of a factor analysis of social representations on bipolar constructs of the semantic differential, revealing the features of this methodology for tourism and hospitality.
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