The phenomenon of political Internet memes in the modern media space

Abstract

The article analyzes the phenomenon of political Internet memes, their role and significance in political discourse as a political act, an instrument of influence and argument. The Internet meme is seen as a phenomenon of the era of Internet communication and postmodern culture. The importance of Internet memes is determined by the virtualization of social practices and the shift in social activity to the field of Internet communication. The popularity and prevalence of political Internet memes is explained, on the one hand, by the diffusion of politics, and on the other, by the simplicity and accessibility of the Internet meme as a form of communication that users consider to be an anonymous but important political act. The main problems when using Internet memes are the unconsciousness of both their consumption and distribution, as well as the shift of political discourse towards irrational argumentation.

Author Biographies

Danila G. Dabrarodni, National Institute for Higher Education, 15 Maskoŭskaja Street, Minsk 200007, Belarus

PhD (philosophy), docent; head of the department of philosophy and methodology of university education

Ivan S. Golubev, Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

master’s degree student at the department of philosophy and methodology of science, faculty of philosophy and social sciences

Anna V. Sarycheva, Belarusian State University, 4 Niezaliežnasci Avenue, Minsk 220030, Belarus

master’s degree student at the department of philosophy of culture, faculty of philosophy and social sciences

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Published
2020-09-19
Keywords: meme, Internet meme, political Internet meme, Internet communication, politics in Internet communication, Internet meme as an argument
How to Cite
Dabrarodni, D. G., Golubev, I. S., & Sarycheva, A. V. (2020). The phenomenon of political Internet memes in the modern media space. Journal of the Belarusian State University. Philosophy and Psychology, 2, 18-24. Retrieved from https://journals.bsu.by/index.php/philosophy/article/view/3022