Innovative combined approach to the analysis of traditional media on the example of Georgia’s media space analysis («TV-Graph»)

  • Ana V. Lordkipanidze Georgian Opinion Research Business International, 34 Tashkent Street, Tbilisi 0160, Georgia bTri Media Intelligence, 154 D. Aghmashenebeli Avenue, Tbilisi 0112, Georgia; Tri Media Intelligence, 154 D. Aghmashenebeli Avenue, Tbilisi 0112, Georgia
  • Merab R. Pachulia Georgian Opinion Research Business International, 34 Tashkent Street, Tbilisi 0160, Georgia; Tri Media Intelligence, 154 D. Aghmashenebeli Avenue, Tbilisi 0112, Georgia
  • Anna V. Chuiko Georgian Opinion Research Business International, 34 Tashkent Street, Tbilisi 0160, Georgia

Abstract

Television, on the one hand, is one of the main channels of information, and is very popular among viewers around the world, including Georgia, on the other hand, it is a source of data and a way of forming mass consciousness. That is why the research interest in the study of content and its impact on different groups of citizens is obvious. Most often, quantitative methods are used to analyze media content, the results of which reflect the preferences of viewers and the popularity of TV channels. The use of these methods does not allow to characterize the media content itself. This article proposes a method of combining quantitative and qualitative methods of analysis through sentiment analysis, the results of which allow to obtain non-trivial conclusions about the policy of TV channels and the ability to characterize the existing trends in society to form opinions on various issues. The methodology is tested on a specific empirical example («TV-Graph») of TV viewers in 7 cities of Georgia out of 540 households (approximately equal to 2000 individuals representing 1 572 000 Georgian population). The developments presented in this article are of particular interest to political and social scientists, as well as to all interested in this topic.

Author Biographies

Ana V. Lordkipanidze, Georgian Opinion Research Business International, 34 Tashkent Street, Tbilisi 0160, Georgia bTri Media Intelligence, 154 D. Aghmashenebeli Avenue, Tbilisi 0112, Georgia; Tri Media Intelligence, 154 D. Aghmashenebeli Avenue, Tbilisi 0112, Georgia

deputy director of Tri Media Intelligence; project manager of Georgian Opinion Research Business International

Merab R. Pachulia, Georgian Opinion Research Business International, 34 Tashkent Street, Tbilisi 0160, Georgia; Tri Media Intelligence, 154 D. Aghmashenebeli Avenue, Tbilisi 0112, Georgia

general founder of Georgian Opinion Research Business International; founder and CEO Tri Media Intelligence

Anna V. Chuiko, Georgian Opinion Research Business International, 34 Tashkent Street, Tbilisi 0160, Georgia

head of research

References

  1. Journalistic Charter of Georgia. Legislative Herald of Georgia [Internet]. 2009 March 18 [cited 2018 October 30]. Available from: https://matsne.gov.ge/ka/document/view/82792?publication=0. Georgian.
  2. Macnamara J. Mass media effects: a review of 50 years of media effects research [Internet]. 2004 July 30 [cited 2018 October 30]. Available from: http://www.archipelagopress.com/jimmacnamara.
  3. Hansen A, Cottle S, Negrine R, Newbold C. Mass communication research methods. London: Macmillan; 1998.
  4. Neuman W. Social research methods: qualitative and quantitative approaches. Needham Heights: Allyn and Bacon; 1997.
  5. Macnamara J. Media content analysis: Its uses, benefits and Best Practice Methodology. Asia Pacific Public Relations Journal. 2005;6(1):1–34.
  6. Aktual’nye problemy teorii kommunikatsii [Actual problems of communication theory]. Saint Petersburg: Publishing House of Peter the Great Saint Petersburg Polytechnic University; 2004. Russian.
  7. Trimedia intelligence. Panel [Internet] [cited 2018 October 30]. Available from: https://www.tmi.ge/en/panel.
  8. Trimedia intelligence. How we provide data [Internet] [cited 2018 October 30]. Available from: https://www.tmi.ge/en/provide-data.
  9. Trimedia intelligence. Matching Technology [Internet] [cited 2018 October 30]. Available from: https://www.tmi.ge/en/local-audio.
Published
2019-06-21
Keywords: tone, content analysis of media, rating, media monitoring, propaganda
How to Cite
Lordkipanidze, A. V., Pachulia, M. R., & Chuiko, A. V. (2019). Innovative combined approach to the analysis of traditional media on the example of Georgia’s media space analysis («TV-Graph»). Journal of the Belarusian State University. Sociology, 1, 61-68. Retrieved from https://journals.bsu.by/index.php/sociology/article/view/1767
Issue
No 1 (2019): Journal of the Belarusian State University. Sociology
Section
Digital agenda for media space

The authors who are published in this journal agree to the following:

  1. The authors retain copyright on the work and provide the journal with the right of first publication of the work on condition of license Creative Commons Attribution-NonCommercial. 4.0 International (CC BY-NC 4.0).
  2. The authors retain the right to enter into certain contractual agreements relating to the non-exclusive distribution of the published version of the work (e.g. post it on the institutional repository, publication in the book), with the reference to its original publication in this journal.
  3. The authors have the right to post their work on the Internet (e.g. on the institutional store or personal website) prior to and during the review process, conducted by the journal, as this may lead to a productive discussion and a large number of references to this work. (See The Effect of Open Access.)