Stages of formation of the newest methodological paradigm: from narratology and memetics to narrative economics and storytelling sociology
Abstract
The stages of the formation of the newest, narrative-discursive-rhetorical, methodological paradigm in the field of socio-humanitarian sciences are considered. The first stage involves the study of economic histories, social discourses, large and small narratives by analogy with other areas of narratology (historical, literary, psychological, sociological, economic narratology, etc.). The second stage involves the study of economic and social memes, mental viruses, thought viruses in comparison with other areas of memetics (historical, psychological, sociological, economic memetics, etc.). The third stage implies the formation of modern narrative economics and narrative sociology, in the process of development of which the main types of narrative analysis were formed (academic analysis of narratives, life stories as a method of data collection, qualitative analysis of narratives, cognitive narrative analysis, quantitative analysis of narratives, constructivist approach to the analysis of narratives, the method of narrative interviews, the method of creating metanarratives, narrative analysis, psychoanalytic analysis of narratives, structural analysis of narratives, plot analysis, etc.). The article analyses the relationships between narrative economics and storytelling sociology. It identifies the contributions of various disciplines to the development of narrative economics and storytelling sociology. The following conclusions are substantiated: narrative economics and storytelling sociology, as the latest branch theories, were formed due to the joint use of methodological approaches developed within the framework of such different disciplines as the history of economic doctrines, history of macro- and microsociology, narratology, memetics, socio-economic rhetoric, macroeconomic forecasting and social design in narrative research; the latest methodological, narrative-discursive-rhetorical, paradigm serves as the theoretical basis for narrative economics and storytelling sociology, within the framework of which, on the one hand, methodological approaches developed within the framework of the scientific disciplines listed above are distinguished, and on the other hand, quantitative and qualitative analys of economic and social narratives.
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